With eight online stores and more than 60 brands, it's easy to see that Ultimate Nordic is no small matter.

They are a wholesaler in the sports and outdoor segment, as well as supplying products such as torches, leatherman and the like. The employees are based in offices in Oslo and Stockholm, plus a warehouse in Åndalsnes. 

At Ultimate Nordic, category managers work with responsibility for specific brands. When they realized that an ERP system did not meet their needs for processing product master data, feed® was chosen as the PIM solution.

In a 10,000-square-meter warehouse in Lillesand, you'll find lighting manufacturer SG Armaturen. They account for about half of all luminaire sales in Norway.

Before SG armaturen started working with iSYS, they had no systems for product data. It was the catalog that was last printed that applied.

"It's great that ordinary people can handle it themselves, and with feed® PIM, it's much easier to manage product data than we did before. "

Asle Åsmul, Product Manager, SG Armaturen

Lakkspesialisten AS is a new customer of iSYS and has chosen feed® as its PIM solution.

Lakkspesialisten AS is one of Norway's largest suppliers of products to body and paint shops.

Canes AS is a new customer of iSYS and a user of feed® as a PIM solution.

With feed®, the industry databases NOBB and NOBB VAVVS (NRF) will be updated with product data, along with websites and ERP solutions.

About Canes:

Canes AS is an all-Norwegian supplier of HVAC and comfort flooring solutions.

Are you or your company currently updating product information directly in the NOBB database and find this challenging?

Do you wish there was an easier, faster and clearer way to keep your products continuously updated?

With feed® PIM, this can quickly become a distant past, in 1 - 2 days all your NOBB products can be onboarded to feed® and further maintenance completely carefree.

Krifon AS is the first company to go live with the NOBB module and submit product data to NOBB from feed®.

"Finally, we can update NOBB in a simple and clear way! "

Olav Fon, Krifon AS

Hastadklev AS has chosen FEED as its PIM solution.

Hastadklev AS operates the online store Hastadklev.no with sales of trailer parts and Webasto and Eberspächer car heating to private individuals and workshops throughout Norway.

With FEED, they will gain control of product data in all channels, such as online stores and checkout solutions. The project is run as a pure delivery project at iSYS, where the customer sets up FEED as desired and connects their own online store. iSYS assists with advice and guidance.

We are proud to present that Inntre Kjeldstad has chosen FEED as their PIM solution.

FEED will be integrated with IFS, the ERP solution, and the products will be enriched with the necessary product information, images and documents. 

"The choice of FEED as a PIM solution was based on simplicity, clear overview and easy maintenance. Having one place to maintain our product database is essential."

Bjørn Valsø , Inntre Kjeldstad

Steni has chosen FEED as its new PIM solution after a thorough review of solutions on the market.

With FEED, Steni will provide the industry databases NOBB and EFO, websites and customers with correct product data in all languages, and set up the generation of product sheets, FDV and generation of printed catalogs.

Steni has sales companies in Norway, Sweden, Denmark and Finland. In Europe, the USA, Canada and the Netherlands, and agreements with distributors for sales and marketing of the facade panels.

Grove-Knutsen & co AS has chosen FEED as its new PIM solution.

They saw the need to have one platform to collect all product data, as well as a more automated transfer of data from the ERP system Navision to industry databases, e-commerce and directly to customers.

"The choice of PIM fell on FEED from iSYS as they have extensive experience and collaboration with the industry databases EFO and NOBB. This means that you get solutions that are used by several customers and avoid heavy customer-specific integrations. "

Jeanette Stenersen, Grove-Knutsen & co AS.

iSYS has long experience and tradition of performing integration with EFO for the transfer of product data from our PIM tool FEED.

Now it gets even better and more robust!

EFO has introduced a new API that makes it possible to automate and simplify integrations with the EFO database to a greater extent.

Work is in full swing to implement and test a new integration module that uses EFO's new API directly to create, edit and export product information between FEED and the EFO database.

The design studio Wik & Walsøe started as a business plan written on a bench in the garden, and since 2006 it has grown into a strong Scandinavian brand and a universe of its own, with products that are already considered design classics. They are expanding into new markets and have a further goal of becoming a global brand.

FEED will now be used to collect all product data, from the first sketch to the finished product.

We are experiencing enormous interest in our PIM solution FEED.

Since the solution was launched in 2019, we've gained a huge number of new customers, both small, large and giant.

In Norway, Sweden, Denmark and several other countries will be added to the list shortly.

We asked our FEED Product Owner, Odd-Inge Hansen, what he thinks is the key to its success:

Torshov Sport is a new iSYS customer, with FEED as its PIM solution and InStock for order picking of e-commerce orders.

Torshov Sport has over 80 years of history and is a specialist in football, running, hockey and club trading.

Torshov Sport has four specialty stores at Torshov in Oslo, as well as stores in Tromsø, Bergen, Drammen, Fredrikstad and at Sandvika Storsenter.

Working with product data for industry databases, websites, customers, etc. has always been a challenge, and this is where PIM solutions like FEED come into their own.

The same challenges are faced by product owners in the construction and plumbing sectors. In connection with Byggtjeneste soon launching NOBB Supplier with the associated API NOBB Connect Supplier, we are developing a new NOBB module in FEED.

Kitch'n is investing heavily in e-commerce and has chosen FEED as its PIM solution.

Kibord AS manages the two nationwide chains Kitch'n and Tilbords, known for good and innovative products for the kitchen.

FEED will now be the master for products in each of the chains and online stores in Norway and Sweden.

Then we can welcome Econova AB as a customer of iSYS and user of FEED as a PIM solution in the company.

Econova is a leading player in gardening supplies and has well-known brands such as Weibulls and Hammenhög throughout Scandinavia.

FEED will be integrated with the company's ERP solution, industry databases and new Magento 2 online store.

Sune Sport AS is a new customer of iSYS and will use FEED as a PIM solution, InStock as a WMS and iSYS HUB for EDI against Btwentyfour.

Since 1996, Sune Sport has distributed a number of well-known sports and leisure brands, in addition to its own brands.

Their goal is to deliver quality products for leisure activities throughout the year.

Grønn Industri has been a leading supplier of garden-related products for over 40 years.

They have an office and warehouse in Røyken Municipality, and are the sole importer of well-known brands such as Hozelock, Substral, Roundup, Weibulls and Norgarden.

Grønn Industri will use three different products from us: FEED, InStock and CheckOut.

We are proud to present Etman as a new customer and user of our PIM solution FEED.

Etman's core products are proprietary electrical products aimed at the Scandinavian professional and residential construction market. The products include cables, sockets, switches, fuse panels, LED lighting, etc, with the aim of becoming one of the market's most attractive total suppliers in the residential construction segment.

FEED will be used to manage product data such as texts, images, documents and ETIM properties against their online stores from Gurusoft and industry databases.