Ultimate Nordic
With eight online stores and more than 60 brands, it's easy to see that Ultimate Nordic is no small matter.
They are a wholesaler in the sports and outdoor segment, as well as supplying products such as torches, leatherman and the like. The employees are based in offices in Oslo and Stockholm, plus a warehouse in Åndalsnes.
At Ultimate Nordic, category managers work with responsibility for specific brands. When they realized that an ERP system did not meet their needs for processing product master data, feed® was chosen as the PIM solution. Today, almost all of their data is in feed®, and EDI exchange is done via iSYS HUB.
Focus on B2C!
In addition to being wholesalers, just over two years ago they started their own brand pages for end users. For this, they use Jetshop as their e-commerce platform, but all data is sent directly from feed® PIM. Prices, promotions, images, etc. are updated in feed® and automatically published in the online stores.
So far, they have nine online stores, including alpina.no, camelbak.no and markabutikken.no.
Ultimate Nordic says that they have a good collaboration with iSYS and that working with feed® has made everyday life much easier. They emphasize that it is easy to learn and that feed® is "a good and important tool!".
