Amundsen Sports with feed® PIM
Amundsen Sports has chosen feed® as its PIM solution.
Amundsen Sports was founded in 2010 by Jørgen Amundsen on his family heritage. Roald Amundsen respected and learned from the Inuit, while constantly exploring and challenging the established. Amundsen Sports is inspired by his attitude to innovation through tradition.
The brand is built around an adventurous lifestyle and a fun approach to the outdoors. The products are versatile, stylish and of high quality. Today, the product range includes technical clothing, outdoor liftestyle clothing, shoes and luggage.
With feed® as their PIM solution, they will simplify the work with product data and content in all online stores and corporate customers.
About Amundsen Sports
Amundsen Sports is a Norwegian brand inspired by Roald Amundsen and traditional Norwegian outdoor clothing. Since its establishment in 2010, it has built a strong foothold in the Norwegian market and established a global presence. Amundsen Sports has grown significantly in recent years, with an ever-increasing share of revenue through its own channels such as online stores and pop-up shops. Their ambition is to become a global brand that stands out from the crowd by challenging the establishment and bringing Norwegian outdoor life to the world. Going forward, they will continue our journey of sustainable growth with a high focus on own distribution channels, internationalization, authentic and inspiring content and storytelling, unique customer experiences, as well as further development of the brand and the company in all aspects.
The Amundsen's take on the outdoors isn't like everyone else's. They're just as adventurous as everyone else, and our sportswear can allow you to conquer the highest mountains in the toughest conditions, but they believe that being an outdoor person isn't just about being extreme and pushing boundaries. It's also about having fun and enjoying nature as one big playground. With timeless, high-quality sportswear, we take their products seriously, but not themselves too seriously. They never lose their sense of wonder, and never forget that nature is best enjoyed in the company of good friends with whom you can share a good laugh. Play well.
You can take a closer look at the collection on their website: www.amundsensports.com
