Jøtul chooses feed PIM: Big savings and better structured product data in all channels
The Jøtul Group, one of the world's leading manufacturers of fireplaces and stoves, has chosen feed as its new PIM solution.
With this strategic choice, Jøtul achieves significant savings while ensuring that their product data is structured, updated and available in all channels and markets.
Big savings with modern PIM
By replacing its old PIM solution with feed, Jøtul eliminates costly maintenance costs and inefficient work processes. The previous solution required manual operations, complex customizations and expensive integrations, resulting in unnecessary time consumption and high operating costs.
With feed, Jøtul achieves streamlined and cost-effective handling of product information, while freeing up resources for more value-creating work.
Integration with industry databases and global websites
One of the most important aspects of the transition to feed is the seamless integration with industry databases such as NOBB, which ensures that all dealers and partners have access to correct and up-to-date product data. In addition, feed will give Jøtul full control over product information on all their websites in all markets worldwide. This means that customers and partners always have access to the latest specifications, technical data and marketing materials – no matter where they are.
Structured and updated product data in all channels
With feed as a PIM solution, Jøtul gets a platform that ensures consistent, structured and up-to-date product information across all sales channels. This reduces errors, minimizes manual updating and provides a more efficient workflow. The marketing department can more easily adapt product descriptions and content to different regions, while the development and logistics units have easy access to accurate and up-to-date data.
About Jøtul
The Jøtul Group (which represents Jøtul AS together with its subsidiaries) is one of the three largest suppliers of fireplaces in Europe and a significant player in North America. The company, with a history dating back to 1853, is one of Norway's oldest companies and distributes freestanding stoves, fireplace inserts, surrounds and fireplace accessories. The group's main brands are Jøtul, Scan and Ravelli.
Their products are sold through one of the industry's most extensive global networks, consisting of their own sales companies and distributors. The products reach end customers through specialty stores, and in Norway also via building supply chains.
A future-oriented investment
By choosing feed, Jøtul Gruppen is taking an important step towards a more efficient and data-driven future. With a modern and flexible PIM solution, they can quickly adapt to changes in the market, expand their international footprint and deliver an even better customer experience.
The transition to feed is not just an investment in better data management – it is an investment in Jøtul's competitiveness and future growth.
With feed as the foundation for product information, Jøtul is ready to strengthen its position as a global market leader in fireplaces and stoves.
See Jøtul's products at https://www.jotul.no/
