Hunting & Outdoor with feed® PIM

Jakt & Friluft has been selling hunting, fishing and outdoor products since 1989 and currently has a turnover of over NOK 200 million.

With a strong focus on weapons and ammunition, they have become the leading arms dealer in Norway and own the biggest brands in the industry.

Jakt & Friluft has physical stores in Arendal and Gjøvik, as well as an online store. Thomas Venemyr of Jakt & Friluft says that their physical stores are by far the largest as these are typical products where you want to see and feel the goods before making a decision.

This often results in safer decisions for customers 

About Jakt & Friluft AS

At Jakt & Friluft AS you'll find perhaps Norway's largest selection of hunting, fishing and outdoor equipment all in one place. Whether you shop in their store in Arendal, Gjøvik or online, they offer a large selection of quality products from well-known manufacturers at competitive prices.

Jakt & Friluft is owned and operated by wilderness enthusiasts, which is also a requirement for everyone who works there.

With a new online store solution in sight, the company saw the need for a PIM solution. There are a lot of capital goods and the need for better handling and information flow became clear. The decision to use feed® was made earlier in 2022, but has only come into effect now. 

For the time being, Jakt & Friluft is new to feed®, but says that over time they want to use the solution to a greater and greater extent.

They put extra focus on the possibilities that come with being able to move and supplement information in an easy way. 

Jakt & Friluft is launching a new online store in Q1, 2023 where feed® PIM forms the basis for all product data.

See their website jaktogfriluft.no