Castor AS with feed® as PIM solution
In 1978, Thor G. Pettersen founded Castor AS, a company dedicated to the development, production and sale of products aimed at the Norwegian electrical installation market. Over the years, Castor has established itself as a prominent manufacturer and supplier of time-saving fasteners and a wide range of cable pulling tools. Their innovation and ability to be first to market with unique products has marked them as a leading player in the industry.
Castor is particularly recognized for its focus on quality, safety and ease of installation in product development and the range it offers. This has not only secured them a strong foothold in the Norwegian market, but has also opened doors for exports to several European countries. Together with the world's leading manufacturers who choose to market their products through Castor, the company offers the most comprehensive range of fasteners and cable pulling tools available on the market.
Castor AS' choice of feed® as a PIM solution
In light of the company's continued growth and international expansion, Castor AS has made a strategic decision to implement feed® as its Product Information Management (PIM) solution. This choice emphasizes the company's commitment to delivering impeccable quality and service by ensuring efficient handling and distribution of product information across all sales channels.
feed® offers an advanced platform for centralizing, enriching, and managing product data. This enables a more streamlined process for product information management, which is critical to maintaining accuracy and consistency in the product information shared with retailers, distributors, and end customers. The efficiency and flexibility that feed® brings to the table will significantly improve Castor AS' ability to quickly adapt to market changes and consumer needs, while supporting the company's growth strategy and international presence.
Future Benefits for Castor AS
The implementation of feed® as a PIM solution will provide Castor with significant benefits, including improved product launch time, increased sales efficiency, and strengthened brand consistency. This will not only reinforce Castor's position as an innovative leader in its field, but also improve the customer experience through the availability of detailed and accurate product information.
With this investment, Castor AS demonstrates its dedication to continuous improvement and innovation, both in product development and in the use of technology to meet customer and market demands. The choice of feed® marks a new chapter in the history of Castor AS, where the company is better equipped to meet the challenges and opportunities of the future with renewed strength and efficiency.
Read more on their website https://castoras.no/
